New York (eTruePolitics) – Attempting to capitalize on his impending retirement, the New York Yankees’ Alex Rodriguez and General Mills announced they would release Cheaties,” a new breakfast cereal, on Friday, August 12th, the day he will play his last game.
“I chose the name Cheaties to dispel the notion that I don’t have a sense of humor,” A-Rod explained. “I know everybody’s laughing at me so I decided to laugh right along with them and make some bucks.
“And, I want to repeat, I am very funny,” said the former hitter.
Editor-in-chief Frank Coffey is the author of the critically praised humor books The Complete Idoit's Guide for Dumies (sic), The All Time Baseball Teams Book, and The Wit and Wisdom of George Steinbrenner, as well as grownup books like 60 Minutes: 25 Years of Television's Finest Hour. He is the author of four novels, has written for television and movies, and been a book, newspaper and magazine editor.
Art Director Ray Dougela was born and raised in Connecticut and graduated from the University of New Hampshire, where he studied drawing, painting, sculpture, photography, furniture design, bronze casting and the fine art of juggling. Raybird Design's clients have included ESPN, HBO, Rolling Stone, The New Yorker, ABC, Disney, Warner, Turner Entertainment, Bodacious Records and Jose Cuervo.